Case Study | Verizon Center
5EI originally redesigned a static web site in 2000, known as the MCI Center. MCI Center's newest site featured an appealing, updated look and feel its previous site with just links to information. The site also provided a more intuitive user interface. Other highlights include an easy-to-use Schedules & Calendar section that enables visitors to view upcoming events, detailed ticket availability information, an enhanced seat map viewing option and an overall site search tool. The web site traffic rapidly hit 2 million hits a month and continued to grow.
Our innovation set an example for other large sports and entertainment centers in different cities to adapt our idea. The concept originated from a vision of broad way and theater billboards presenting future coming attractions. A web site like this did not exist at the time and it was a challenge to bring current technology with visual design to life. The MCI Center Web site served as a great example of how a Web solution can support the unique needs of a large sports and entertainment complex.
Years later, we were called again once more to transition the MCI Center to Verizon Center while merging web site functionality and integrity with the new brand. The Grand Opening was a success and eventually lead to a new design for the 10th Anniversary site. We explored newer technologies and designed a new web site promoted and celebrated by DC Mayor Adrian Fenty, Athletes, and Washingtonians.
The Verizon Center's Web Site success was later adapted by The George Mason University Patriot Center in Fairfax, Virginia.